Number of visitors to each booth Are you satisfied with the number of registered visitors? Are you satisfied with the kinds of registered visitors? Do you Intend to exhibit your products again at the 9th Japan International Seafood & Technology Expo?

Exhibit results Business categories of visitors with whom you concluded contracts with

Exchange with existing business contacts We were able to negotiate business with multiple numbers of contacts efficiently. We were able to meet with the existing accounts. We were able to suggest our products other than those already selling to the existing accounts. We could describe our products better to the existing accounts. We received many inquiries for fresh bean curd. Good thing was that we identified unexpected sales potential to foreigners and various restaurants. Another good thing was that we made good impression of the products to the existing contacts. Regardless of corporate titles, we were able to meet with many people from different areas and promote our products directly to them. We collected information on exhibitors (our clienteles and competitors) successfully. We were able to understand the users' point of view. It was good that we were able to greet our customers among the visitors. Also good was that we developed new contacts. We were able to reaffirm or enhance relationship with the existing accounts. Good thing was we found opportunities to have business talks directly with people of corporate title whom we usually do not meet, and received many requests. Develop new contacts Business talks with new contacts increased. We were able to develop new accounts and obtain evaluation on new products. We could introduce our product and its concept that we would like to increase sales. We found opportunities to make new business contacts. Developed new business accounts outside the conventional route. We were able to contact new type of accounts such as nursing homes. Good thing was we held exhibition for the group companies for the first time, and had new business negotiations within the group. It was good that we were able to find a new agent. We could exchange business cards with potential new accounts. This was a good opportunity to get recognized by the seafood industry. It was good that our products were familiarized to many companies. We developed new contacts. We were successful in promoting our company and it helped in developing new business contacts. We received business offers from not only Japanese users but also from those from overseas. We were able to make contacts with companies that we normally had no opportunity to meet, and it could lead to expansion of sales outlet. We were able to increase new business contacts. We gained several new business contacts. We were able to discuss business with people from many different businesses. It was good that we made contacts with the industry other than our existing sales outlet. Development of new market. 80% of the contacts made during the show were new. Feedback on visitors Many visitors expressed strong interest in the eye-catching products. We were able to obtain information directly from visitors who operate large and small foodservices. Since visitors are all professionals compared with other trade shows, positive and detailed discussions were made. Because we increased the volume of tasting samples, we attracted many visitors and were successful in promoting our products. There were many visitors from foodservices. We could hand out our brochures and samples to many visitors. We made immediate sales to the show visitors. Suggestion on new products We made good promotion of new products. It was good that we were able to check on other companies' products (new products, etc.) for reference to our new product development. Since we were able to promote new products in the Kanto area, we gained our recognition. We could promote our renewal products. We were successful in promoting new products. We gained potential new accounts. We were able to deepen exchange with existing customers. We could promote our new products. Specific results We think we successfully promoted quality and quantities of XXX-frozen food materials. We were able to understand the needs of the industry. It was good reference for future sales strategies. We were able to make connection with the foodservice industry. We had the best business discussion. There were many large value business opportunities. We were able to show our products to business people in the area north of the Kanto region. People who understand our product technology is increasing gradually. The number of specific discussions is increasing. It was good to be able to promote our products. We were able to exchange business cards with the type of fishery companies and sushi bars that we wish to do business with. We were able to propose materials to seafood processors. We could introduce our companies to many different fields and obtain a broad range of information. We could meet with people who "insist on specifics" and "the real things." We successfully advertised the name of our town. As we made the number of business discussions, we realized the trend of demand. We made business discussion with a leading kaitenzushi operator among others in the restaurant business. Improved recognition Recognition of the company is thought to have been improved. It improved the image of our company. We could advertise our company. Demonstration of our products led to more specific business discussion. As we improved the image of our company to the industry, we think the recognition of our company name and products were improved. Visitors' response to our company advertisement became more specific. We could advertise our Tokyo sales office. We were able to advertise our products widely. Company policies, sales activities, and product development We could promote our products by meeting our key customers. Although identical products, repeated exhibit at this show is thought to have brought good results. Although seaweed such as wakame undaria and hijikia is popular, many people have limited knowledge, and we were able to explain about these seaweeds thoroughly to them. Because our system was developed with the extensive knowledge of the field, many visitors praised that it would solve problems at their field. We could make internal communications with other sections of our company. We were able to thoroughly promote the fish, which are landed locally but rarely seen in Tokyo. This show was useful in sales promotion of processed products. Display and response seem to have been easy, because this show is focused on fisheries and has clear picture. We were able to confirm the XXX machine, and because we demonstrated sample production, we received many inquiries. Because we exhibit every year, we felt the result of product announcement. Other We could promote our company to many business people related to the seafood industry and found many opportunities to do business. We felt confident that attention to whale is growing. Good thing is to be able to meet with everybody at once, who are using products of our country. TV interview was a good advertisement. Because it was shown in the news program, the number of visitors increased substantially the next day. There was a better demand than expected. It was good that we were able to exchange information with people from many different areas. We value that we were able to explain about our product using real machine to clients from afar. As we had refrigerated display cases in front for industrial and home use products, we could serve visitors smoothly. We had our products displayed for the first time at this show, and users expressed very strong interest. We had mainly water proof uniforms on display, but we had more inquiries for other products. We think we entered into business negotiation quickly, because our agent accompanied end user clients. Because it was our first exhibit, our packages were thought very unique. Our company is here to stay.

Number of Registered Visitors
Purposes for attending the Expo How many times have you visited the Expo so far? What types of marine products are you interested in? (check all that apply)		What products or technologies are you interested in? (check all that apply) Visitors' Business Categories

Visitors first time to the show I visited for the first time and impressed with the size of the show. Every maker was very enthusiastic and those who are not even familiar with my company accommodated me kindly. I visited the show for the first time, and I liked the exhibit of related machinery and equipment. Although it was my first visit, there were many useful exhibits and it was easy to find products that I was interested in. I looked through for the first time. Although my company uses mainly meat, I visited for the purpose of increasing seafood. Compared with meat, I felt it was still behind, but many exhibitors had positive attitude and I am very interested in the future development. Although this was my first visit, I felt enthusiasm of all the exhibitors to expand sales outlet. Although I came for the first time to observe the trend of the industry, I was impressed with many attentive companies beyond my expectation. I visited without much expectation thinking that it would only be product introduction, but the exhibition scale of leading companies were very impressive. This was my first visit, but there were many menus that serve as useful reference. This was my first participation, but I was surprised of the big scale. The difference between large and fancy booths and others was so great, but would it be the attraction, too? Comparison between the previous show and the past I had things I wanted, but now I have little I want now. This cannot be helped. If you could show any idea or attitude to fill this gap, business here has no limit. The number of exhibitors and visitors both increased, and it is increasingly difficult to talk to person in charge. At the booths of major fishery companies, their core products were easy to identify. There were new exhibitors and overseas exhibitors are thought to have increased. Compared with other trade shows, this is concentrated in fishery related exhibits only and it is easy to focus your interest. I visit this show every year and find it very useful. We now have business with several companies. I felt products that tried to differentiate with added value rather than original form increased. As the exhibitors increased, it was well worth visiting. It was good that the exhibitors increased. On the contrary, there is a case of no progress in business negotiation. Although it was less crowded compared with previous shows because of rain, I saw many business discussions taking place. I think it is great. The type of visitors is changing. I noticed many buyers with new point of view, but I felt exhibitors were unaware of it. I thought I should try exhibiting with our new products. While development of new products is getting difficult every year, there were new and unique products. This show has a value. While new companies increased, fishery cooperatives and regional exhibitors looked fresh. I felt increased sales efforts of many companies compared with last year. Since there are many different categories every year, it is a good place for information exchange. I visit every year, and think this is a very active trade show as it is for the seafood industry. Since characters of the exhibiting companies were expressed in the booth designs, it is very enlightening. It was good that there were many activities to push products on sale and recipes using those products. Enthusiastic companies increased. Compared with the previous shows, I was surprised of the larger scale. I wrote in last year's questionnaire that product development considering sales was desired, but I changed my mind. Because I will think of selling, I want more suggestions. Suggestions are important to respond to diversified consumers. Compared with previous show, there were more companies that provided comprehensive explanations. As overseas exhibitors increased, its international flavor was more pronounced. The air of trade show has been enhanced. Impression of the show Foodservice industry thinks the next is fish. Keep your good work. If there is not enough fish, let's fill in with the idea. Seafood business is facing a reform period. Since it took me half a day to walk through, I think the size of the show suites me. Those companies that were unable to provide specific discussions had problems with purchasing route and specific prices. Also, such as that I do not receive any response despite I explained my desire; I don't think I have achieved my goal yet. Although I plan to request another discussion session, many companies lacked conference space and sufficient sales personnel, which some companies provided. I have a good feeling toward the earnest atmosphere expressing "Let's talk business." It was easy to identify the booths I should have visit. Also, because I made priorities with the information received by fax in advance, I was able to spend time to visit booths efficiently. Good technology is increasing. As we (department store) feel the modernization of fishery, this show provides the base of comfortable business negotiation. Standardized products that could be used by the restaurant chains increased. While the floor is busy, it's clean and easy to move around. Sample food served was plenty enough to replace lunch. As many catalogs can be collected, it provides good occasion to gather information. This is a very good occasion for us younger buyers to do business negotiations. I would like to find something good and make good suggestions. This is the place you can feel positive spirit of seafood business. Despite the heavy rain, the floor was unexpectedly crowded. I felt the excitement of the seafood industry that drew this much attention. The seafood show can be more of seafood. It can be more with fish. The era to require fish is approaching. It was easy to see as there were fewer amateurs like other exhibitions. It was also good to see some motivated smaller companies that, I think, taking probably advantage of reasonable participation fee. I was surprised to see it thriving despite the rain. Many competitors are visiting. I don't know what to say, but it must be the proof of its high value. This industry has issues. We have consensus within the company that we can lead the market with the idea to overcome those issues. I felt positive spirit and excitement unlike other exhibitions. Impression on companies and products In over all, it was good for us to be able to compare and examine products of various makers, as we were able to discuss directly with sales persons of many different companies. I think there were more interesting booths than other trade shows. Introduction of specialty products by the production origin was also interesting exhibit. At the time of transition period from old to the new era, I had good impression on makers proposing something new. I felt the increased exhibition of seaweed and seaweed products reflected consumers' health preference. Suggestion of fish and new technology was unique. Effort in sales to specialty outlet was observed. I felt strong interest in freezing technology. Offering method in new styles for secondary processed products as well as foodstuff was enlightening. As tasting samples increased, examining of the products became easier than previous shows. It was enlightening to see significant advance in machinery (processing, sorting, etc.). I expect to see new products manufactured with them next year. A large number of exhibits by Japanese and overseas participants was impressive. I am impressed with efforts made by the exhibiting companies. There is no other place to see this much efforts on fish alone. The rest may depend on us. I think the seafood industry will improve. I feel that seafood is the only answer. It was splendid as various ingenuities were growing. Many existing accounts participated, but it was also useful to develop new contacts. It was good to examine products by tasting as opportunity of sampling increased. Main purpose was to meet with the companies that we have had business with, but I sensed fulfillment with other booths as well. I felt terrific about products, which are conscious about the most important theme of food - reliability and safety, advance in freezing and chilling technologies, improvement in distribution, and exhibitors. Every company improved the accuracy of traceability information. It is very good. There were some booths that enthusiastically promoted products using only domestic materials, and it was useful to see many products, which were suitable for company. Promotion of products, which may satisfy the demand of end users, increased. Also, when I asked sales person as well as new exhibitors, they provided earnest explanations. It was good to understand the industry trend and movement, as major companies clearly expressed "what they wanted to appeal" and what they want to sell." We want to see producer's face and developer's face. It can be perfect eye-catcher and advertising material. I was impressed with the earnest effort and the degree of development by the exhibiters, which exploit characteristics of production origins. My company has business with some of them. This show was active and well reflected the major trend of foodstuff. The trend of making effort in processed tuna, processed shrimp and others, and popular seaweed of health image was very noticeable. I have seen many companies exhibiting a variety of products including new products, and there were many enlightening products. There were new packages and a new twist in presentation, which I thought would draw attention. There were many introductions of contents, which was useful. Many attentive advices including designing of sales floor were provided. Medium sized supermarkets like us depend on fresh seafood. We request your continued support. Complaints and advice I feel that the proportion of frozen and processed products increased with the sacrifice of fresh precuts. Fish species displayed was limited everywhere. I would like to see a wider variety of fish from Japan and the world. My company has a mail order business. We feel unpleasant, because initial small orders are not accepted, although we would like to do business. We would like to have more suggestions for new products. We would like to have them although they look no prospect. I would like to see a wider range of exhibits on aquaculture or other efforts by companies dealing with environmental issues such as global concern about decrease in fishery resources. Also, I would like to see more new recipe suggestions using finfish. Although it may not be helped when safety and reliability are required, down to earth and basic products may be more attractive to the society of highly-networked information society. The result of simple minded sales in the past is now showing up. I think only companies, which prove improvement effort or to be genuine, can survive. I would like to see plans for high material costs. It may be characteristics of the industry, but many booths loose liveliness toward evening. I wish they could respond to discussions with the foodservice industry. Seafood show is the concentration of seafood professionals, and I would like to see it grow to an event, which we engaging in the seafood business could find many sales ideas. Although we are selfishly demanding new projects or products, I had an impression that there was a communication gap between exhibitors and visitors.